Do you want to know why your website isn’t performing as well as you hoped?Â
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Dennis van der Heijden, Founder and CEO of Convert.com, warns marketers that neglecting to measure performance could send your business down the crapper…Â
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Alright, maybe he didn’t say those exact words… but he did raise some important points around measuring and A/B testing. Don’t be fooled into thinking that measuring performance is only for businesses with tonnes of traffic! It isn’t. You should still measure even if you don’t get a lot of traffic.
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Find out why in this episode of Marketing Unfucked featuring my special guest, Dennis van der Heijden. I promise that by the end of this episode, you’ll be ready to start experimenting and making data-driven decisions to help unfuck your marketing.
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In this episode:
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·   00:35 – The consequences of not measuring the effectiveness of your marketing and ‘going blind’
·   01:33 – Dennis shares some intriguing examples of times when marketers are going blind but pretend that they aren’t
·   03:52 – Why you should be willing to keep trying and learning as you go
·   04:49 – The ‘right’ approach to unfuck your marketing and why you should trust ‘the hunch’
·   05:33 – The value of quantitative measurement and how big brands (like Amazon and Netflix) have perfected their approach
·   07:54 – How to measure if you haven’t got a lot of traffic (yet!)
·   10:24 – The first steps to accurately measure your marketingÂ
·   12:15 – Why you need to set a ‘big goal’ before you start A/B testing
·   14:36 – Dennis reveals a simple starting strategy to help marketers measure effectively
·   15:57 – Why you should try to learn something from your failed A/B tests and experiments
·   20:50 – Dennis talks about why people aren’t measuringÂ
·   24:30 – What you stand to lose if you don’t measure
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If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unfucked podcast.
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Resources
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·   Convert.com
·   Dennis’ LinkedIn profile
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